In this project, my goal was to help a beauty brand create diverse and engaging advertising forms that resonate with their target audience. Focusing on curated imagery, I chose a fresh and contemporary approach using cropped images. This strategic cropping of visuals aimed to evoke a sense of intrigue; this technique not only adds a modern twist to the advertising materials but also ensures that the brand’s message is communicated effectively and memorably. Throughout this project, I explored different design formats, including digital and print.